- For Best results, create your page layout in Adobe InDesign, Pagemaker, QuarkXpress or a similar program, and place your Photoshop or Illustrator artwork within this layout.
- Build your document to the final trim size, but extend images that touch the edges of the page to 1/8" beyond this final trim size. For example, if you want your business card to have a red background from edge to edge, you would draw this background to 3.75" x 2.25" instead of the final trim size of 3.5" x 2". For more information on bleed, see About Bleed.
- Binding:
- Saddlestitching: Build your document to have reader's spreads with facing pages
- Perfect or Wire binding: Build as single pages
- It is not necessary to include trim marks or other printer's marks
- When naming your files, keep the names simple and do NOT use special characters including / , \ " ' -
- ALWAYS convert type to outlines or paths to avoid font issues. It is recommended that you keep one copy with unconverted text, and save a copy with converted text.
- Save or export all linked files as .eps. Include a native file for all Freehand files used.
- Avoid transparency effects when working with spot colors
- Keep spot color naming conventions consistent between files and applications (Preferrably, always use the Pantone names for spot colors. Avoid calling them things like, "Company X Yellow" or "Blue-Green")
- All images should be 300dpi for best print reproduction
- All images should be CMYK, grayscale, or duotone/tritone
- Save CMYK, grayscale and duotone/tritone images as .eps files
- Save images with clipping paths as .eps files
- ALL RGB images should be converted to CMYK ![]()
- Avoid over-scaling images (75%-125%) when placing into your layout program.
- Sample down a copy of larger images and link them to your file to save disk space and processing time.
- Include both screen and printer fonts
.
- Include fonts used within illustration files (Illustrator, Freehand)
- Avoid applying styles in your application
- Use the italic or bold version of your actual font


