NEWS

Magazine Publishers Unveil Industry Wide Ad Campaign to Promote Print

posted Wednesday, March 03, 2010

Source: Condé Nast, Hearst Magazines, Meredith Corp., Time Inc. and Wenner Media -- Graphic Arts Online, March 1, 2010

According to a recent article at Graphic Arts Online, 5 major publishers have launched a campaign to bring awareness to the power of print advertising. The plan is to place ads (for instance, an image of Olympic gold-medalist Michael Phelps with the text "We surf the Internet. We swim in Magazines.") in around 100 titles for 7 months beginning in May.

Here is a short excerpt from the article:

Metrics supporting the campaign's message include:

1. Magazine readership has risen 4.3% over the past five years (Source: MRI Fall 2009, Fall 2005 dat)

2. Average paid subscriptions reached nearly 300 million in 2009 (Source: MPA estimates based on ABC first half 2009 and second half 2009 data)

3. Adults 18-34 are avid magazine readers. They read more issues and spend more time per issue than their over-34 counterparts (Source: MRI Fall 2009 data)