Variable Data Printing

What is VDP?

Variable Data Printing allows for you to personalize each and every printed piece for every customer. Studies have shown that using Variable Data in your 1:1 marketing campaigns can significantly increase your ROI.

If you are mailing anything you are probably already using a form of VDP, but it can go so much farther than just inkjetting mailing addresses on postcards. Instead of saying, "Hello Valued Customer. We have some new products to show you," you can wow your clients with "Hello, Mary! Based on your recent purchase of Running Shoes we thought you might be interested in our selection of running accessories" and then reinforce that message with appropriate images.

Wow! You can do that?!

Here's an example of how powerful variable data can be. In a simple database you may have the following information:

Record 1:
Name: Mary Smith
Last Purchase: Pink Tennis Shoes
Date of Purchase: July 15, 2010
Customer Status: First Time Shopper

Record 2:
Name: John Jones
Last Purchase: Carbon Fiber Tennis Racket
Date of Purchase: December 8, 2009
Customer Status: Preferred c Customer

First, we set up a basic layout template:

Next, we use the customer data from your database and map certain variables to specific images and text, making it possible to completely customize the file to reflect your customers' preferences. For example:

Mary Smith's postcard might look like:

While John Jones' postcard looks like:

VDP is as powerful as your data and is perfect for business cards, brochures, flyers, post cards, catalogs - anything you can think of! We have a state-of-the-art digital printing press that is perfect for short run Variable Data Printing. We can also work with long-run personalized print jobs as well! Call us today to find out how you can use VDP in your marketing campaigns and how Service Printers can deliver the highest quality at reasonable prices. Toll-Free: 1-800-877-4684.